Securing new clients and keeping a solid roster of clients is a must for any entrepreneur or small business. However, during the pandemic, many businesses floundered as consumers panicked across all sectors. Fortunately, there are still potential leads to follow and clients to secure – you just need a few unique strategies to track them down.
Here are 15 strategies for securing new clients that you can think through.
Strategies for Securing New Clients: Positioning for Opportunity
The pandemic (as many challenges do) will cause shifts between the types of clients that need your service. In this case you might thus want to be best positioned for online clients that are rapidly growing due to the consumer demand to go virtual. Strategies for securing new clients thus need to include a strategy to attract and serve the right type of client at this time.
Ask yourself:
- How is your marketing attracting these types of clients?
- How are you best positioned to serve these types of clients?
Strategies for Securing New Clients: Diversify
In general, when you focus on only one type of industry or type of client (while that will have its positives) you expose yourself to risk. If your whole practice is focused on helping hospitality sales or airline catering as examples you would be feeling the burn right now. However, if this represented a portion of your business while other industries that were hit less hard made up the rest, it would both soften the blow and also make up the loss because those that are doing really well might need more from you.
While it might be too late to start diversifying for this pandemic at this stage and you might not have been affected in this manner, take a note of this positioning strategy as another challenge might arise in future that does impact your non-diversified mix adversely.
Strategies for Securing New Clients: Look in New Places
Traditional advertising avenues might not work right now. Especially for businesses with physical locations – you’ll need to get creative with your outreach when building your strategies for securing new clients to match the way they would find you naturally.
- Dial-in your business website and blog (or start them if you haven’t yet).
- Grow an audience on top social media sites for a ready pool of potential clients.
- Maximize your LinkedIn profile for attracting new clients.
- Start growing an email list of interested followers (AKA prospective clients).
- Host (and promote) a webinar on a topic that’s relevant to your brand.
AngelytiX’s marketing services helps you grow digitally across all these platforms and does web development at great prices as they cater specifically to small businesses and start-ups.
Adjust Your Approach
Changing the way that you approach prospective clients is a must. Times have changed, so it’s time your marketing plan does, too.
- Recognize that consumer focus has changed due to the pandemic.
- Learn to adapt your business model to the coronavirus-affected market.
- Adjust marketing messages to incorporate compassion and sincerity.
- Enlist the help of the professionals at AngelytiX to scale your approach.
Re-Evaluate Your Mindset
If you’re desperate for a job, the client will be able to tell. Take steps to reduce stress and re-evaluate your mindset, and you’ll feel much more confident when seeking new clients.
- Work toward becoming an expert in your niche.
- Learn how to display confidence in virtual meetings and video calls.
- Aim for a better work-life balance to minimize stress.
- Pursue financial resources before the need becomes dire.
Though plenty of consumers continue to panic at the thought of the pandemic’s effects on the economy, there are many others that recognize the value your brand offers. To find them, you need to look in less conventional places, tweak your marketing plans, and address your mindset. After removing the barriers of place, outdated marketing, and stress, you might find that sourcing clients is easier – and more lucrative – than ever.
Always remember that life does go on and people will be spending money just as everyone needs to make money, so opportunity will shift but it will be present always. A positive mindset will see the opportunity while a negative mindset will see the challenge.
Best of luck!
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