Attempting to run your own marketing can be overwhelming when there are many other immediate aspects of the business that need your attention. Besides for this, leveraging experience from those that are forced to be keeping up with the trends will only benefit your company. Choosing to outsource to a digital marketing agency can benefit your company in five main ways.
1. Perspective
Although you know your business better than anyone, the external influence of a digital marketing agency, that is trained to translate your vision into a marketing strategy, can be extremely beneficial to the clarity of your brand. An in-house marketing approach limits ideas generated to your staff, but the alternate perspective of an agency can offer a plethora of input and strategies to your company.
2. Productivity
At the early stages of your business your focus has to be on product and customer, or equivalently, your unique reason for existence and the proof of that reason for existence respectively. Every business has countless responsibilities to account for; by hiring a digital marketing agency at the early stages of your business, your company can place its limited resources into core business product and development to keep the business running smoothly while letting those with the marketing focus put your hard worked hours to fruition. The key to success is to spend most of your time on your strengths and leverage others for the rest.
3. Cost
At early stages, it is highly unlikely that it will make sense to hire full-time experts in each aspect of marketing. Rather than paying salaries to people within the company, you can turn to a digital marking agency when you need assistance and pay accordingly. This will immediately give you access to multiple individuals each with different specialized skill sets. Similarly, you do not have to worry about providing benefits or covering payroll taxes that comes with the responsibility of full-time employees.
4. Expertise
Members of a digital marketing agency specialize in promoting the success of a businesses’ brand awareness. It is always beneficial to appoint experts to a position, allowing you to focus on being an expert in yours. It is also important to keep in mind that the landscape of digital marketing is undergoing continuous change, and specialized digital marketers are much more equipped to handle these shifts.
5. Consistency
If you used individual employees to manage your marketing, you would run the risk that each staff member may send out conflicting messages through their respective channels. Truth is that this often happens when outsourcing to many different marketing agencies as some only specialize in certain areas of digital marketing. Therefore, to truly gain consistency find an agency that covers the complete range of services you are looking for so that they can achieve consistency across all channels. This will also allow you to optimize spending between different platforms since that single agency is now incentivized to spend less on what is not working and more on what is working, as opposed to agencies that focus on one area only and are thus incentivized to only spend more in that area.
Clearly, taking advantage of a digital marketing agency can allow your business to prosper. Allow yourself to focus on your strengths that have brought your business this far, and let the agency worry about expressing these strengths online!
Best,
Lawrence Brown
Co-Founder and Managing Consultant