Formalized business model and operations for our client in the water conservation industry

Our client had a one-of-its-kind product that helped conserve water and came to us at a stage of business which was profitable but at a sticking point in which growth had stalled.

The Situation

Our client, while having a great grasp on the product side, did not have a good understanding of the financial side and was thus making decisions that limited his upside potential. His great product concept was at risk of becoming redundant unless he expanded on the software and the terms of his agreements with his customers. He needed guidance and hand-holding on all these aspects beyond the product itself.

Our Process

We worked with our client on new partnership deals, contract agreements for customers, and even went with our client to present our customer value financial model to his customers

We coached our client to shift his paradigm, so that the business could scale. We worked with our client on new partnership deals, contract agreements for customers, and even went with our client to present our customer value financial model to his customers (large property management companies). We also helped structure roles for a new partner that he brought on which helped him expand his business.

The Results

With an expanded paradigm, our client was able to sustain his current customers with a higher customer lifetime value and thus make room for brining on new deals easier. We also delivered a dynamic pricing model that could be used to help our client make on-the-spot pricing and contract term decisions with the ability to adjust numerous parameters at a time dependent on each client. We are happy to have seen a resurgence of 15% - 20% growth rates again based on shifting his approach. Additional growth was also achieved through expanding locations with new partners.

Overall Timeline

15 months.